Department for Education You’ve Taught the Toughest SILVER CHIP SHOP AWARD 2021
Coming out of lockdown, the Department for Education was faced with its most challenging recruitment drive ever. Many parents who may once have considered a career in teaching, were going to run miles in the opposite direction, having experienced the ultimate baptism of fire with home-schooling. Cheers Covid.
But parents often forget that there really is no tougher child to teach than their own. This print campaign uses caustic humour to remind them that although home-schooling was immensely hard, they discovered reserves of resilience and creativity to make a success of it.
